History of the Brand Oboz

If you're a lover of nature and enjoying outdoor activities is your passion, you know how important protecting your feet with a great pair of shoes is. Many companies produce footwear for the outdoors, and one of the leading brands is Oboz. If you're shopping for a reliable, comfortable, and sustainably made pair of shoes that will protect your feet while exploring the great outdoors, you might be considering Oboz. To help you determine why this brand is so beloved worldwide, here's a look at the history of this beloved brand of footwear.
The Oboz Story
The Oboz story began more than a decade ago in the quaint town of Bozeman, Montana. Since the company was established, they have spread their roots and now have a presence around the globe. The people behind Oboz are avid lovers of the natural world. They wanted to provide like-minded individuals with footwear that they could use to protect their feet while exploring nature while also investing in the environment's health and future. That's why they decided that for every pair of shoes they sold, they would plant a tree. Since they started their mission back in 2007, the team at Oboz has kept true to their promise, and to date, they have planted more than 3.5 million trees, and that number continues to grow regularly.
Oboz has joined forces with several notable retail partners and has extended its love of trees by offering three ways for consumers to get involved in having a tree planted on their behalf. That includes, of course, planting a tree for every pair of shoes they sell, as well as getting involved in the mission by joining forces with your other like-minded individuals in your community and planting trees at a local level. They even offer the option to plant trees on your behalf just for trying on a pair of Oboz shoes!
What Sets Oboz Apart?
It isn't just the fact that Oboz is committed to improving the environment by planting trees around the globe that sets them apart from the crowd; it's also the shoes that they offer. Every pair of shoes they make comes complete with their top-of-the-line O FIT Insole, which offers unmatched fit, feel, and performance. The Oboz proprietary insole is molded to match your feet' specific shape and construction to deliver the type of fit, feel, and performance that you can rely on to support your feet and keep them as comfortable as possible.
Oboz offers two types of O FIT Insoles:
Traditional. The standard O FIT Insoles are anatomically-designed insoles to maximize stability and support with a supportive arch and deep cushioning heel cup.
Thermal. On top of the benefits that their traditional O FIT Insole provides, the Oboz thermal insoles also feature a wool top sheet that delivers a layer of insulation, as well as a Mylar bottom sheet, which reflects heat back to the foot. This will keep your feet super warm and comfy on long winter hikes.

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