From the traditional Maori meaning 'fly over the earth', Hoka was founded in 2009 byNicolas Mermoud and Jean-Luc Diard in Annecy, France. Since then, the brand has quickly made splashes worldwide with its unique design and its goal to inspire people to move. The design is like no other on the market for an efficient and smooth run. Hoka One One's believes everyone is an athlete, and their shoes reflect that.