Inov-8 was founded back in 2003. This company operates in more than 60 countries with high-quality terrain equipment, footwear, and apparel.
They designed their product based on the interaction of the athletes to the environment. Adding the passion for improving their craft leads them to be one of the world's terrain equipment company.
Inov 8 begin the Arrow System in 2003. You can see the arrow at the lower heel of the shoe and it represents the drop which is the heel to toe forefoot differential. The more arrow, the bigger the drop and increased underfoot cushioning while the fewer arrows, increased underfoot responsiveness.
The midsole of the shoe has a Powerflow technology that helps with the shock absorption and better energy return compared to the normal one.
The shoes also have Shanks that help with flexibility, control, and protection of the feet.
Inov 8 has teamed up with Gore and comes up with Gore-Tex that makes the shoes waterproof.
While Primaloft gives that comfort your feet needs. It allows your feet to breathe and absorbs moisture and dries it faster.