Groove Life was born in the Alaskan wilderness. Husband, father, and Adventure Guide Peter Goodwin realized his lifestyle demanded gear that could keep up. Fueled by the desire to design premium, innovative products that were backed by unbelievable customer service, Groove Life was born. Working in a freezing garage in Port Alsworth, AK, Peter worked relentlessly for six months trying to perfect the original Groove Ring. Their silicone rings are perfect for anyone who loves the outdoors, exploring, climbing, or lifting.