OluKai started as a different approach to a footwear company. They create footwear that combines durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort, and craftsmanship.
One step inspired it all — the Wet Sand Principle.
A bare foot sinks slowly into wet sand. All at once it cups the heel and fills the arch while the toes splay out. Inspired by the feeling of bare feet in wet sand, OluKai builds their footwear with anatomically contoured footbeds to grant the perfect balance of immediate comfort and long lasting support. You’ll find these contoured footbeds in every product they make. From water-friendly sandals to beach town shoes to upcountry boots, their footwear is designed to deliver unmatched comfort.