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Roger Federer

Roger Federer
Roger Federer: One of the Masterminds Behind On Running Shoes
On, one of the most beloved running shoe brands globally has a new team member, and he is also one of the best-known members of the manufacturer's team: Roger Federer. Wondering who this designer is? Read on to find out about one of the most popular masterminds at On.
Who is Roger Federer?
Roger Federer is a Swiss-born tennis pro, and his resume is quite impressive. The Association of Tennis Professionals (ATP) ranked Federer the No. 5 tennis player in the world, he's won 20 Grand Slam men's singles titles (a record that is shared with Rafael Nadal), and ranked No. 1 in the ATP rankings for a record-breaking total of 310 weeks, including 237 consecutive weeks. He's also finished as the No. 1 by year-end a total of five times and has won 103 ATP singles titles, second only to Jimmy Connors, including six ATP Finals, another record. In 2003, when he was just 21 years of age, Federer won his first Grand Slam singles title at Wimbledon, and in 2004, he had officially established himself as the best men's tennis player, as he won three out of four major singles titles and the ATP Finals.
Needless to say, it's easy to see why Roger Federer is the most famous member of the On team.
Federer's Union with On
The relationship between Roger Federer and On didn't start like standard partnerships between athletes and products usually do, as it didn't begin purely as a sponsorship. So, how did one of these tennis all-star come to join forces with On, one of the most popular running shoe brands? Well, like millions of others around the globe, Roger Federer had become a big fan of On, the running shoes that make you feel like you're running on a cloud. When the manufacturer noticed that the tennis player always seems to be wearing their shoes, the makers of On decided to reach out to him. When they did, they learned that he had been a fan of the brand for a long time. Soon Federer was breaking bread with and discussing sharing ideas with members of the company's senior leadership.
The brand and Roger soon learned that they had more in common besides their Swiss roots and a love for sports; they also shared the same values and they had the same passion innovation and design. The more the senior leadership and Roger spoke, the stronger their relationship grew, and eventually, they forged a friendship. It soon became evident to On that Roger was a natural-born leader and entrepreneur, not just on the court, but off the court, as well.
"The Roger"
As the relationship developed, Federer shared his vision for a pair of great tennis shoes, and On listened. On July 6, 2020 (which happened to be 17 years after he won his first Wimbledon title), The Roger Centre Court 0-Series. The shoe, which Roger himself revealed, is a tennis-inspired sneaker that's been taken to a whole new level of comfort and performance.

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