It is evident that every athlete has different goals, but all have some basic, very human, needs. Among these: comfort, fit, movement, function, ease of access, and a product that meets the needs of the moment whether for training, hydrating, or achieving. Being involved in running events brings one into a new family with a shared experience; where, each person is important; where, excruciating moments are shouldered by all and where the smallest of triumphs uplifts the whole!


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